Department of Consumer Science

Introduction

The Consumer Science major focuses on improving the quality of life for consumers. This is ac-complished through recognizing the importance of roles that individual and household consumers play in the market economy. Through our program, students are trained to understand the con-sumer decision-making process and rational and effective resource acquisition and management strategies. Students also gain a foundation to provide diverse solutions for problems encountered by consumers in the market.

The Department of Consumer Science offers both master’s and doctoral programs that can prepare students to significantly and positively impact the consumers within our global economy.

After completing our program, graduates are prepared to assume leadership roles in either gov-ernmental or private sectors, including corporate planning, advertising, marketing and consumer affairs. Others pursue employment in media, such as newspaper and broadcasting companies, or research institutions.

Undergraduate Curriculum

Basic Courses.

Introduction to Consumer Science / Consumerism / Family Economics / Family Resource Management

Consumer Research Methodology Courses

  • Statics
  • Theories and Practice of Consumer Research
  • Advanced Methodologies in Consumer Research
  • Consumer Trend Analysis

Advanced Courses

Consumer Market
  • Consumer Behavior
  • Consumer Retailing
  • Consumer Information
  • Analsis of Market Environment
  • Culture & Consumption
Consumer Protection
  • Economices of Consumer Policy
  • Consumer Education
  • Consumer Protection Laws
  • Consumer Counseling
  • Consumer Information
Consumer Finances
  • Consumer Financial Planning
  • Consumer Portfolio
  • Retirement Planning & Financial Counseling
  • Time and Leisure
  • Family Life Evaluation & Planning

Applied Courses

Research Practicum in Consumer Science / Consumer Science Internship

Faculties

Kim, Randorando@snu.ac.krPh.D., School of Public Administration, University of Southern CaliforniaConsumer Behavior Lab.
Kim, Soyunsynkim@snu.ac.krPh.D., Consumer Science, The Ohio State UniversityConsumer Welfare Lab.
Rha, Jong-Younjrha@snu.ac.krPh.D., Consumer Science, The Ohio State UniversityConsumer Information & Retailing Lab.
Sohn, Sangheessanghee@snu.ac.krPh.D., Consumer Economics, University of Illinois at Urbana-ChampaignConsumer Education & Culture Lab.
Yeo, JungSungyeo@snu.ac.krPh.D., Consumer Economics, Cornell UniversityConsumer Policy Lab.
Choe, Hyunchahychoe@snu.ac.krPh.D., Consumer Science, Purdue UniversityConsumer Finance Lab.
Nam, Youngwoonywnam@snu.ac.krPh.D., Consumer Science, The Ohio State University