Rapid population aging in Korean society has given rise to an interest in older people as a consumer in the expand-ing senior market and a challenge for improving their quality of life. The College of Human Ecology has led multi-disciplinary research, education, and practice associated with the middle-aged and elderly in a variety of contexts. The SNU Advanced program for Well-Aging & Senior Business, offered by the College of Human Ecology, is highly specialized to CEOs, senior executives, and other top decision-maker who have interests in the aging and senior business. The program focuses on an overview of aging and older adults and offers knowledge and skill necessary to respond effectively to the diverse needs of an aging population. The program provides an opportunity to foster deeper insight, innovative ideas, and strategic abilities in the field of aging.