Introduction
The Consumer Science major focuses on improving the quality of life for consumers. This is ac-complished through recognizing the importance of roles that individual and household consumers play in the market economy. Through our program, students are trained to understand the con-sumer decision-making process and rational and effective resource acquisition and management strategies. Students also gain a foundation to provide diverse solutions for problems encountered by consumers in the market.
The Department of Consumer Science offers both master’s and doctoral programs that can prepare students to significantly and positively impact the consumers within our global economy.
After completing our program, graduates are prepared to assume leadership roles in either gov-ernmental or private sectors, including corporate planning, advertising, marketing and consumer affairs. Others pursue employment in media, such as newspaper and broadcasting companies, or research institutions.
Undergraduate Curriculum
- Basic Courses
- Introduction to Consumer Science / Consumerism / Family Economics / Family Resource Management
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Consumer Research Methodology Courses
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- Statics
- Theories and Practice of Consumer Research
- Advanced Methodologies in Consumer Research
- Consumer Trend Analysis
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Advanced Courses
- Consumer Market
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- Consumer Behavior
- Consumer Retailing
- Consumer Information
- Analsis of Market Environment
- Culture & Consumption
- Consumer Protection
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- Economices of Consumer Policy
- Consumer Education
- Consumer Protection Laws
- Consumer Counseling
- Consumer Information
- Consumer Finances
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- Consumer Financial Planning
- Consumer Portfolio
- Retirement Planning & Financial Counseling
- Time and Leisure
- Family Life Evaluation & Planning
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- Applied Courses
- Research Practicum in Consumer Science / Consumer Science Internship
Faculties
| Kim, Rando | rando@snu.ac.kr | Ph.D., School of Public Administration, University of Southern California | Consumer Behavior Lab. |
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| Kim, Soyun | synkim@snu.ac.kr | Ph.D., Consumer Science, The Ohio State University | Consumer Welfare Lab. |
| Rha, Jong-Youn | jrha@snu.ac.kr | Ph.D., Consumer Science, The Ohio State University | Consumer Information & Retailing Lab. |
| Sohn, Sanghee | ssanghee@snu.ac.kr | Ph.D., Consumer Economics, University of Illinois at Urbana-Champaign | Consumer Education & Culture Lab. |
| Yeo, JungSung | yeo@snu.ac.kr | Ph.D., Consumer Economics, Cornell University | Consumer Policy Lab. |
| Choe, Hyuncha | hychoe@snu.ac.kr | Ph.D., Consumer Science, Purdue University | Consumer Finance Lab. |
| Nam, Youngwoon | ywnam@snu.ac.kr | Ph.D., Consumer Science, The Ohio State University |
Department of Consumer Science Website