SEOUL NATIONAL UNIVERSITY
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Education

  • 1989.3 - 1993.2 Seoul National University, Dept. of Clothing and Textiles (Bachelor)
  • 1993.3 - 1995.2 Seoul National University, Dept. of Clothing and Textiles (Master)
  • 1996.8 - 2000.5 Virginia Tech, Clothing and Textiles, USA (Ph.D.)
  • Doctoral Dissertation: Study of Relationships between Apparel Manufacturers’ Supply Chain Management, Company Characteristics, and Inventory Performance. Dissertation. Virginia Polytechnic Institute & State University.
  • Master Thesis: Brand orientation toward apparel products, Seoul National University 

Career

  • 2012.09 - present: Professor, Seoul National University, Dept. of TMFD
  • 2007.10 - 2012.08: Assoc. Professor, Seoul National University, Dept. of Clothing & Textiles
  • 2009.9 - 2012.8: Department Chair
  • 2003.10 - 2007.9: Assist. Professor, Seoul National University, Dept. of Clothing & Textiles
  • 2001.7 -2003.9: Full-time Lecturer, Seoul National University, Dept. of Clothing & Textiles
  • 2000.1 - 2001.7: Researcher, Research International Korea Inc.
  • 1995.2 - 1995.12: Market Analyst, Dae-Hyun Company, Co. Ltd. 

Book

  • “i-fashion”, Yunja Nam et. Al. (co-author: Yuri Lee out of 15 authors), Seoul, Kyomoonsa Publishing company, 2013 (written in Korean, listed in the “Sejong Excellent Academic Books of 2014” by The Ministry of Culture, Sports, and Tourism, Korea)
  • "Ethics in Fashion Industry ", Yuri Lee et. al., Seoul, Kyomoonsa Publishing Company, 2009 (written in Korean, listed in the “Excellent Books of Basic Sciences of 2010” by The National Academy of Sciences, Korea)
  • "Understanding of Fashion Industry ", Youngja Baek and Yuri Lee, Korea Open University Press, 2009 

Teaching Courses

  • undergraduate: Fashion Retailing, Fashion Merchandising, Socio-psychology of Fashion, Fashion and Modern Society
  • graduate: Advanced Fashion Retailing, Dress and Human Behavior, Issues in Fashion Industry 

Research grant

  • 2019.5 - 2020.4, Exploratory research on product development and distribution strategy using university identity, Seoul National University, $18,000
  • 2017.1 - 2019.2, A Study on the Contribution of Human Ecology to Consumer Safety (part), The Research Institute of Human Ecology, Seoul National University, $5,000
  • 2016.9 - 2019. 8, International Study on IT-Retail Convergence for Sustainable Living (PI), Korea National Research Fund, $60,000
  • 2015.1 - 2017.2, A Study on the Reality of North Korean Society's Living Culture and Living Industry Service Needs Since 2000 (part), The Research Institute of Human Ecology, Seoul National University, $8,000 

Recent International Journal

  • Ha Youn Kim, Yuri Lee*(2019). The effect of online customization on consumers' happiness and purchase intention and the mediating roles of autonomy, competence, and pride of authorship. International Journal of Human-Computer Interaction. published online first. https://doi.org/10.1080/10447318.2019.1658375. SSCI (corresponding)
  • Su Jin Yang, Yuri Lee*(2019). Mid-to low-end fashion brand personality affects consumers' perceived quality, commitment , and loyalty. Social Behavior and Personality, 47(7), e7680. https://doi.org/10.2224/sbp.7680. SSCI (corresponding)
  • Jihyun Lee*, Yuri Lee (2019). Does online shopping make consumers feel better? Exploring online retail therapy effects on consumers' attitudes towards online shopping malls. Asia Pacific Journal of Marketing and Logistics. 31(2) 464-479. https://doi.org/10.1108/APJML-06-2018-0210, SSCI
  • Woojin Choi, Yuri Lee (2019). Effects of fashion vlogger attributes on product attitude and content sharing. Fashion and Textiles 6(6), 1-18. https://doi.org/10.1186/s40691-018-0161-1 (corresponding)
  • Soozin Park, Yun Jung Choi*, Yuri Lee (2019). Understaning fashion communication between Korean middle-aged mothers and daughters. International Journal of Consumer Studies, 43, 58-67, doi.org/10.1111/ijcs.12483. SSCI
  • Sunwoo Kim, Yuri Lee (2018). Why do women want to be beautiful? A qualitative study proposing a new “human beauty values” concept, Plos ONE, 13(8), e0201347. https://doi.org/10.1371/journal.pone.0201347. SCIE
  • Jihyun Lee, Yuri Lee, (2018). Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image", Journal of Fashion Marketing and Management: An International Journal, 22(3), 387-403, https://doi.org/10.1108/ JFMM-08-2017-0087. SSCI
  • Erin Cho, Jihyun Lee*, Yuri Lee (2017). Corporate philanthropy affecting consumer patronage behavior: The effect of reciprocity and the moderating roles of vicarious licensing and strategic fit. Sustainability, 9(6), 1-15. Doi:10.3390/su9071094. SSCI
  • Chorong Youn, So-young Kim*, Yuri Lee, Ho Jung Choo, Seyoon Jang, jae Im Jang (2017). Measuring retailers' sustainable development. Business Strategy and the Environment, 26(3), pp385-398, DOI: 10.1002/bse.1924, SSCI
  • Minyoung Ahn, Joeun Lee, Yuri Lee (2016). Consumers’ perception of the warmth and competence of design-imitating companies. International Journal of Fashion Design, Education and Technology 10(2), 119-128, DOI: 10.1080/17543266.2016.1214290 (corresonding author)
  • Yongsoo Ha, Yuri Lee (2016). Effects of spatial crowding on store loyalty: Roles of store size. Universal Journal of Psychology, 4(3), 123-.131.DOI: 10.13189/ujp.2016.040302
  • Hyeonsoo Kim, Yun Jung Choi, Yuri Lee (2015). Web atmospheric qualities in luxury fashion brand web sites. Jounal of Fashion Marketing and Management, 19(4), 384-401.http://dx.doi.org/10.1108/JFMM-09-2013-0103
  • Sookhyun Kim, Yuri Lee, A. J. Jang, Y. Lee, and C. L. Kpatstein (2015). Global nation product equity depending on a level of cultural diffusion. Journal of Product and Brand Management, 24(3), 276-286 http://dx.doi.org/10.1108/JPBM-04-2014-0560
  • Jihyun Lee, Yuri Lee (2015). Interactions of CSR, self-congruity and purchase intention among Chinese consumers. Australasian Marketing Journal, 23(1), 19-26. doi:10.1016/j.ausmj.2015.01.003 

Recent Domestic Journal

  • Songmee Kim*, Yuri Lee (2019). Effect of Self-service Technology Service Quality on Cognitive Response and Purchase Intention in Fashion Retail Store. Journal of the Korean Society of Clothing and Textiles, Vol. 43, No. 5 (2019) p.634~648, doi.org/10.5850/JKSCT.2019.43.5.634
  • Sae Eun Lee, Yuri Lee* (2019). Qualitative Approach to Maintaining the Effect of Fashion Therapy. Journal of the Korean Society of Clothing and Textiles, Vol. 43, No. 3 (2019) p.311~326. doi.org/10.5850/JKSCT.2019.43.3.311 (corresponding)
  • Sunyang Park*, Hayoun Kim, Yeonjin Jeong, Yuri Lee (2019). The Study of CSR Communication Effectiveness of Fashion Store Design. Journal of the Korean Society of Clothing and Textiles, 43(2), 274-287. doi.org/10.5850/JKSCT.2019.43.2.274
  • Shin Young Park, Yuri Lee, Yun Jung Choi * (2018). Understanding Offline Channel Expansion for Online Fashion Retailers and Channel Integration. Journal of the Korean Society of Clothing and Textiles, 42(6), 909-923. doi.org/10.5850/JKSCT.2018.42.6.909
  • Sun Young Cha, Hyungjin Son, Yuri Lee *(2018). A study on the effects of the smell and taste experience in fashion stores on the emotions and purchase intention. The Research Journal of the Costume Culture Vol.26 No.6 pp.1015-1027 (corresponding)
  • Hyungjin Son, Sun Woo Kim*, Yuri Lee (2018). Suggesting coping strategies for the various stresses from body weight in Korean males: A qualitative approach, Journal of The Korean Society of Clothing and Textiles, 42(5), 884-896. doi.org/10.5850/JKSCT.2018.42.5.884
  • Ga Young Ahn, Yuri Lee* (2018). Qualitative Research on Fashion Product Shopping and Retail Therapy. Journal of The Korean Society of Clothing and Textiles, 42(3), 411-427. doi.org/10.5850/JKSCT.2018.42.3.411 (corresponding)
  • Su Jin Yang, Yuri Lee (2018). Impact of Korean vs. Chinese Consumers’ Ethnocentrism and Status Consumption Tendency on Affective Loyalty on Mid-to Low-End Fashion Brands. Journal of Fashion Design, 18(2), 145-165. doi.org/10.18652/2018.18.2.9
  • Yeo Jin Jung*, Yuri Lee, Ha Youn Kim, So-Yeon Yoon (2018). Preliminary Evidence for the Psychophysiological Effects of a Technological Atmosphere in E-Commerce, Science of Emotion and Sensibility, 21(1) 41-58, 41(6), 977-993. doi.org/10.14695/KJSOS.2018.21.1.45
  • Soo In Shim, Yuri Lee (2017). Developing a Scale to Measure Brand Image Attributes of Fashion Brands -Focused on Attribute Symbolism-. Journal of the Korean Society of Clothing and Textiles, 41(6), 977-993. doi.org/10.5850/JKSCT.2017.41.6.977
  • Hyijae Song, Yuri Lee, Ha Youn Kim * (2017). Influence of Information Source Characteristics of SNS on eWOM Acceptance of CSR Information and Attitudes to the Company, Journal of the Korean Society of Clothing and Textiles, 41(5), 809-824. doi.org/10.5850/JKSCT.2017.41.5.809
  • Sae Eun Lee, Hyungjin Son, Yuri Lee, Jisoo Ha (2017). The Study of Implicit Self-Esteem and Depression and Fashion Competency. Journal of the Korean Society of Clothing and Textiles, 41(4), 575-584.
  • Yunjeong Kim, Yuri Lee* (2017). A Study on the Consumers` Perceptions and Behavioral Characteristics toward Fashion Products in Omni-channel Retailing. Journal of the Korean Society of Clothing and Textiles, 41(1), 170-183 (corresponding). doi.org/10.5850/JKSCT.2017.41.1.170
  • Jihyun Lee, Yuri Lee (2017). The exploratory study of the effects of Online Fashion Therapy on Mood and Self-evaluation - Based on American Female Consumers in Their Twenties -. Journal of Consumer Studies, 28(1), 21-39.
  • Chorong Youn, Hyunjoo Oh, Yuri Lee*, Soeun Kim (2016). Perception of Korean Consumers on Fashion Brand Authenticity and Impact of Authenticity Determinants. Journal of the Korean Society of Clothing and Textiles, 40(5), 815-829(corresponding). doi.org/10.5850/JKSCT.2016.40.5.815
  • Sae Eun Lee, Jisoo Ha*, Yuri Le (2016). A Review of Fashion Therapy and Proposal of Protocol. Journal of the Korean Society of Clothing and Textiles, 40(5) 788-800. doi.org/10.5850/JKSCT.2016.40.5.788
  • Joeun Lee, Yuri Lee* (2016). The Impact of Emotional Appeals in Fair Trade Apparel Advertisements - The Interaction Effect of Advertising Channel and the Mediation Effect of PCE -. Journal of the Korean Society of Costume, 66(5), 49-65. (corresponding) doi.org/10.723/jksc.2016.6.5.04
  • Hyungjin Son, Yuri Lee* (2016). Attributes Importance and Wearing Effect of Ethical Slogan T-shirts. Journal of the Korean Society of Clothing and Textiles, 40(3), 465-479(corresponding). doi.org/10.5850/JKSCT.2016.40.3.465
  • Seo-Young Han, Yunjin Cho*, Yuri Lee (2016). Impact of the product classification method in Internet shopping sites. Journal of the Korean Society of Clothing and Textiles, 40(2), 287-304. doi.org/10.5850/JKSCT.2016.40.2.287
  • Yunjeong Kim, Joeun Lee, Yuri Lee* (2016). Analysis of Properties of Fashion Trading Areas Using Network Analysis Technique. Journal of the Korean Society of Clothing and Textiles, 40(2), 203-220. (corresponding) doi.org/10.5850/JKSCT.2016.40.2.203
  • Hye-jin Lee, Yuri Lee* (2016). The Content Analysis about Body Image in Adolescents of the Textbooks of Home Economics Education. Journal of the Korean Home Economics Education Association, 28(1), 87-104. (corresponding). DOI:10.19031/jkheea.2016.03.28.1.87
  • Kyunghwa Chung, Yuri Lee* (2016). Korean Fashion Companies' Strategic CSR Implementation with Focus on Incorporation of Consumers' CSR Expectations. Journal of the Korean Society of Clothing and Textiles, 40(1), 26-40. (corresponding). doi.org/10.5850/JKSCT.2016.40.1.26
  • Boram Kim, Yuri Lee, Yunjeong Kim* (2016). The Effect of Other Customer Perceptions on Male Customers' Store Attitude and Behavioral Response in Fashion Store. Journal of the Korean Society of Clothing and Textiles, 40(1), 41-55. doi.org/10.5850/JKSCT.2016.40.1.41
  • Yun Jeong Kim, Jong Youn Rha, Yuri Lee (2015). ICT Development and Customer Participation in Fashion Industry-Case studies using Value Co-creation of Business Model-. Fashion and Textile Research Journal, 17(6), 907-918.
  • Kyung Hwa Chung, Yuri Lee* (2015). Dynamic Causal Relationship between CSR Activities of Fashion Companies and Consumption of Environmentally Friendly Fashion Products through Systems Thinking. Korean System Dynamics Review, 16(4), 105-130. (corresponding)
  • Heekyoung Nam, Heejung Son, Yuri Lee* (2015). Effect of SPA Brand Consumers’ Emotional Consumption Value Orientation and Assessment of Marketing Mix Attributes on brand loyalty. Journal of the Korean Society of Costume, 65(4), 46-61. (corresponding)
  • Soozin Park, Minyoung Ahn, Yuri Lee (2015). The Study of Dependence on Sportswear and the Effects of Wearing Sportswea. Journal of the Korean Society of Clothing and Textiles, 39(1), 77-90. doi.org/10.5850/JKSCT.2015.39.1.77 

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